
Technical Specifications
Generalities
Delivery delays & contact General creative information Banner / Devices
Standard
Leaderboard Large leaderboard Medium rectangle Skyscraper Mobile Smartphone banner
Premium
TV spot leaderboard Billboard Halfpage
Exclusive
Take over Full Impact Mobile Smartphone Parallax
Native
Infeed unit / Click out Partner Zone
Video
Delivery delays & Contact
Delivery
Materials must be sent to : adweb@rossel.be
Delivery delays
3 business days before start of the campaign for :
– Non Rich Media material (gif/jpg/png)
– Standard Rich Media material
5 business days before start of the campaign for :
– Take-over
– Advanced rich media material (expandable / overlayer / video)
– HTML5
8 business days before start of the campaign for :
– Rich media provider TAG (note : for Cinenews, Out and Gocar, we need https tags (SSL)
– Native advertising (Infeed / partnerzone)
Material broadcast planning
– In case of specific delivery by creative, a planning must be sent with the material
Contact infos
AdOperations : adweb@rossel.be
Koen Ardies – AdOperations – +32 (0)2 225 52 67
Philippe Vandermensbrugghe – AdOperations – +32 (0)2 225 52 67
Lionel Vanheuverzwijn – AdOperations – +32 (0)2 225 52 67
Patrick Denayer – AdOperations – +32 (0)2 225 52 67
Michael Lemaire – AdOps & Design Manager – +32 (0)2 225 54 74
Website
http://www.rosseladvertising.be
General creative informations
Image Creatives
– Image file may be delivered as GIF, JPG or PNG file format
– GIF may be animated or static, with maximum 3 loops within 15 seconds
– You may provide us images High Definition (resolution x2)
HTML5 Creatives
– Do not use general html attributes (avoid body, head, …), It could affect our site's layout
Especially { overflow:hidden; }
You may test your banner on https://h5validator.appspot.com/dcm/asset
ClickTag Integration in a HTML5 file :
– Into the 'head' :
<script type="text/javascript"> var clickTag = "http://www.mysite.com"; </script>
On your global div
<div onclick="window.open(window.clickTag)" style="cursor:pointer"> </div>
Tags
– Tags Third Party are accepted
– If you use DCM, you can provide us 'Internal Redirect' Tags (reducing discrepancies)
Video Creatives
All rich-media creatives may contain video
– Video length is maximum 30 seconds
– External video must be hosted on a streaming server/progressive download and/or rich media provider without player signature
– Video may not loop (it will stop with a poster image or click to action with no proposal of viewing others videos)
– Play / Pause / Replay Buttons are recommended
– Sound rules must be applied
– clickTAG rules must be applied
Leaderboard
Dimensions
728 x 90 px
Weight
max. 100 kb
Device
desktop & tablet
smartphone : mobile banner 320 x 100
Available on :
Note: for newsletter, only gif/jpg and no counter pixel
Large Leaderboard
Dimensions
840 x 150 px
Weight
max. 100 kb
Device
desktop
smartphone : mobile banner 320 x 100
tablet : leaderboard 728 x 90
Available on :
IMU (Medium Rectangle)
Dimensions
300 x 250 px (High Resolution : 600 x 500)
Weight
max. 100 kb
Device
desktop, smartphone & tablet
Available on :
Note: for newsletter, only gif/jpg and no counter pixel
Skyscraper
Dimensions
160 x 600 px
Weight
max. 100 kb
Device
desktop & tablet
smartphone : mobile banner 320 x 100
Available on :
Mobile Smartphone Banner
Dimensions
320 x 100 px (High Resolution : 640 x 200)
Weight
max. 100 kb
Device
smartphone
Available on :
TV Spot Leaderboard
Dimensions
840 x 250 px
Weight
max. 100 kb
Device
desktop
smartphone : mobile rectangle 300 x 250
tablet : leaderboard 728 x 90
Available on :
Billboard
Dimensions
970 x 250 px
Weight
max. 100 kb
Device
desktop
smartphone : leaderboard mobile 320 x 100
tablet : leaderboard 728 x 90
Available on :
Halfpage
Dimensions
300 x 600 px
Weight
max. 100 kb
Device
desktop & tablet
smartphone : mobile rectangle 300 x 250
Available on :
Take-over
Creatives
1) Wallpaper : 1600 x 1200 px
header : max 250px (header + leaderboard's height added)
Pay attention to take different sizes of computer screens into account when designing the wallpaper
2) Leaderboard : 728 x 90 px / 840 x 150 px
3) IMU / Halfpage : 300 x 250 px / 300 x 600 px
4) Site's width : see below / PSD Template
Weight
Banner : max. 100 kb
Wallpaper : max. 150 kb
Device
desktop
smartphone : 2Ads: 320x100 + 300x250
tablet : 2Ads : 728x90 + 300x250/300x600
Submission delay
5 business days, with editor's approval
Available on : (Site's width)
1048px
1000px
1224px
996px
1024px
1280px
1000px
980px
1040px
Full Impact
Dimensions
Front image : template (PNG with transparency)
Background image : template (which is fixed)
Weight
max. 150 kb for each image
Device
desktop
Submission delay
5 business days, with editor's approval
Available on :
Mobile Smartphone Parallax
Dimensions
300 x 600 px (image gif, png, jpg)
Color
#code (in the preview : orange)
Title
Name of the advertiser (in the preview : KLM)
Available on :
Infeed
For each article
Image : 600 x 300 px
Title : max. 80 characters (spaces included)
Header : max. 100 characters (spaces included) (hidden on mobile devices)
Links : Limited to Rossel native articles
Delivery Delays
8 business days
Device
desktop, tablet, smartphone
Available on :
Click Out
For each article
Image : 600 x 300 px
Title : max. 80 characters (spaces included)
Header : max. 100 characters (spaces included)
Delivery Delays
8 business days
Device
desktop, tablet, smartphone
Available on :
Partner zone
All elements should work properly on sending
Editorial Content :
Minimum 1 article(*) (title + head + body - min. 3.000 signs)
Minimum 1 photo by article (same photo in 417x 236 px format for infeed)
a png-logo (max 300 px width)
(*) links into the content or upon the logo are trackable if needed
Display :
Desktop : Take-over (see Take over description)
leaderboard / large leaderboard
medium rectangle / halfpage
wallpaper (optional)
Mobile : mobile banner 320x100 + Mobile Rectangle 300x250 (see description)
Infeed
see Infeed description above
Outbrain
see Outbrain description above
For infeed and outbrain, precise all the combinations you need between various/several content (images, titles and url)
Delivery Delays
8 business days
Available on :
Inflow Landscape
DIMENSIONS
640x360 pixels
FILE TYPE
mp4 - VAST 1/2/3- VPAID 1/2 compliant
weight
3Mo
Device
desktop, smartphone
Available on :