Generalities

Delivery delays & contact General creative information Banner / Devices

Standard

Leaderboard Large leaderboard Medium rectangle Skyscraper Mobile Smartphone banner

Premium

TV spot leaderboard Billboard Halfpage

Exclusive

Take over Mobile Smartphone Parallax

Native

Infeed unit / Click out  Partner Zone 

Video

Inflow

Delivery delays & Contact

Delivery

Materials must be sent to : adweb@rossel.be

Delivery delays

3 business days before start of the campaign for :
– Non Rich Media material (gif/jpg/png)
– Standard Rich Media material
5 business days before start of the campaign for :
– Take-over
– Advanced rich media material (expandable / overlayer / video)
– HTML5
8 business days before start of the campaign for :
– Rich media provider TAG (note : for Cinenews, Out and Gocar, we need https tags (SSL)
– Native advertising (Infeed / Outbrain / partnerzone)

Material broadcast planning

– In case of specific delivery by creative, a planning must be sent with the material

 

Contact infos

AdOperations : adweb@rossel.be
Koen Ardies – AdOperations – +32 (0)2 225 52 67
Philippe Vandermensbrugghe – AdOperations – +32 (0)2 225 52 67
Lionel Vanheuverzwijn – AdOperations – +32 (0)2 225 52 67
Patrick Denayer – AdOperations – +32 (0)2 225 52 67
Michael Lemaire – AdOps & Design Manager – +32 (0)2 225 54 74

Website

http://www.rosseladvertising.be

 

General creative informations

Image Creatives

– Image file may be delivered as GIF, JPG or PNG file format
– GIF may be animated or static, with maximum 3 loops within 15 seconds
– You may provide us images High Definition (resolution x2)

HTML5 Creatives

Do not use general html attributes (avoid body, head, …), It could affect our site's layout
   Especially { overflow:hidden; }

You may test your banner on https://h5validator.appspot.com/dcm/asset

ClickTag Integration in a HTML5 file :
– Into the 'head' :

<script type="text/javascript">
var clickTag = "http://www.mysite.com";
</script>

On your global div

<div onclick="window.open(window.clickTag)" style="cursor:pointer"> </div>

Tags

– Tags Third Party are accepted
– If you use DCM, you can provide us 'Internal Redirect' Tags (reducing discrepancies)
 

Video Creatives

All rich-media creatives may contain video
– Video length is maximum 30 seconds
– External video must be hosted on a streaming server/progressive download and/or rich media provider without player signature
– Video may not loop (it will stop with a poster image or click to action with no proposal of viewing others videos)
– Play / Pause / Replay Buttons are recommended
– Sound rules must be applied
– clickTAG rules must be applied

Devices

img_devices.gif
Horizontal banner

Smartphone

Mobile Banner (320x100)

Tablet

Leaderboard (728x90)

Desktop

Leaderboard (728x90)
Large Leaderboard (840x150)
TV Spot Leaderboard (840x250)
Billboard (970x250)
Rectangle banner

Smartphone

Mobile Rectangle (300x250)

Tablet

IMU (300x250)
Halfpage (300x600)

Desktop

IMU (300x250)
Halfpage (300x600)
Others

Smartphone

Tablet

Skyscraper (160x600)

Desktop

Skyscraper (160x600)
Sticky Skyscraper (160x600)

Note: Some sites do not support all banners' sizes (see below)

STANDARD
img_leader.gif

Leaderboard

Dimensions

728 x 90 px

Weight

max. 100 kb

Device

desktop & tablet
smartphone : mobile banner 320x100

Available on :

lesoir, sudinfo, rtl, l'avenir, grenz-echo, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

Note: for newsletter, only gif/jpg and no counter pixel

 

img_largeleader.gif

Large Leaderboard

Dimensions

840 x 150 px

Weight

max. 100 kb

Device

desktop
smartphone : mobile banner 320x100
tablet : leaderboard 728x90

Available on :

lesoir, sudinfo, rtl, l'avenir, grenz-echo, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 

IMU (Medium Rectangle)

Dimensions

300 x 250 px (High Resolution : 600x500)

Weight

max. 100 kb

Device

desktop, smartphone & tablet

Available on :

lesoir, sudinfo, rtl, l'avenir, grenz-echo, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

Note: for newsletter, only gif/jpg and no counter pixel

 

Skyscraper

Dimensions

160 x 600 px

Weight

max. 100 kb

Device

desktop & tablet
smartphone : mobile banner 320x100

Available on :

sudinfo, rtl, l'avenir
lesoir, grenz-echo, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 

Mobile Smartphone Banner

Dimensions

320 x 100 px (High Resolution : 640x200)

Weight

max. 100 kb

Device

smartphone

Available on :

lesoir, sudinfo, rtl, l'avenir, grenz-echo, cinenews, out, immovlan, gocar, passionSanté, rendez-vous
figaro

 

PREMIUM

TV Spot Leaderboard

Dimensions

840 x 250 px

Weight

max. 100 kb

Device

desktop
smartphone : mobile rectangle 300 x 250
tablet : leaderboard 728x90

Available on :

lesoir, sudinfo, rtl, l'avenir, grenz-echo, figaro, cinenews, out, immovlan, passionSanté, rendez-vous
gocar

 

Billboard

Dimensions

970 x 250 px

Weight

max. 100 kb

Device

desktop
smartphone : leaderboard mobile 320 x 100
tablet : leaderboard 728x90

Available on :

lesoir, sudinfo, rtl, l'avenir, grenz-echo, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 

Halfpage

Dimensions

300 x 600 px

Weight

max. 100 kb

Device

desktop & tablet
smartphone : mobile rectangle 300 x 250

Available on :

lesoir, sudinfo, rtl, l'avenir, grenz-echo, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous
rendez-vous

 

EXCLUSIVE
img_hpto_V8.gif

Take-over

Creatives

1) Wallpaper : 1600 x 1200 px
    header : max 250px (header + leaderboard's height added)
2) Leaderboard : 728 x 90 px   /   840 x 150 px
3) IMU / Halfpage : 300 x 250 px / 300 x 600 px
4) Site's width : see below / PSD Template

Weight

Banner : max. 100 kb
Wallpaper : max. 150 kb

Device

desktop
smartphone : 2Ads: 320x100 + 300x250
tablet : 2Ads : 728x90 + 300x250/300x600

Submission delay

5 business days, with editor's approval

 

Available on :

lesoir
1040px
sudinfo
1000px
rtl
1222px
l'avenir
996px
grenz-echo
1230px
figaro
1000px
immovlan
1000px
gocar
980px
passionSanté
1000px
cinenews, out

 

Mobile Smartphone Parallax

Dimensions

300 x 600 px (image gif, png, jpg)

Color

#code (in the preview : orange)

Title

Name of the advertiser (in the preview : KLM)

Available on :

lesoir, l'avenir, cinenews, out
sudinfo, rtl, grenz-echo, figaro, immovlan, gocar, passionSanté, rendez-vous

 

NATIVE

Infeed

For each article

Image : 300 x 144 px
Title : max. 80 characters (spaces included)
Header : max. 100 characters (spaces included) (hidden on mobile devices)
Links : Limited to Rossel native articles

Delivery Delays

8 business days
 

Device

desktop, tablet, smartphone

Available on :

lesoir, sudinfo, grenz-echo
rtl, l'avenir, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

Click Out

For each article

Image : 300 x 144 px
Title : max. 80 characters (spaces included)
Header : max. 100 characters (spaces included)

Delivery Delays

8 business days
 

Device

desktop, tablet, smartphone

Available on :

lesoir, sudinfo, grenz-echo, rtl, l'avenir, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 

Partner zone

All elements should work properly on sending

Editorial Content :

Minimum 1 article(*) (title + head + body - min. 3.000 signs)
Minimum 1 photo by article (same photo in 417x 236 px format for infeed)
a png-logo (max 300 px width)
(*) links into the content or upon the logo are trackable if needed

Display :

Desktop : Take-over (see Take over description)
leaderboard / large leaderboard
or/and medium rectangle / halfpage
or/and wallpaper
Mobile : mobile banner 320x100 + Mobile Rectangle 300x250 (see description)

Infeed

see Infeed description above

Outbrain

see Outbrain description above
For infeed and outbrain, precise all the combinations you need between various/several content (images, titles and url)

Delivery Delays

8 business days
 
 

Available on :

lesoir, sudinfo
rtl, l'avenir, grenz-echo, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 

VIDEO

Inflow Landscape

DIMENSIONS

640x360 pixels

FILE TYPE

mp4 - VAST 1/2/3- VPAID 1/2 compliant

weight

3Mo

Device

desktop, smartphone

Available on :

lesoir, sudinfo, grenz-echo, cinenews, out
rtl, l'avenir, figaro, immovlan, gocar, passionSanté, rendez-vous

 

last update : May 2019