Generalities

Delivery delays & contact General creative information

Standard formats

Leaderboard Large leaderboard Medium rectangle Skyscraper Mobile Smartphone banner

Premium formats

TV spot leaderboard Billboard Halfpage

Exclusive formats

Take over Mobile Smartphone Parallax

Native

Infeed unit Outbrain Partner Zone 

Delivery delays & Contact

Delivery

Materials must be sent to : adweb@rossel.be

Delivery delays

3 business days before start of the campaign for :
– Non Rich Media material (gif/jpg/png)
– Standard Rich Media material
5 business days before start of the campaign for :
– Take-over
– Advanced rich media material (expandable / overlayer / video)
– HTML5
8 business days before start of the campaign for :
– Rich media provider TAG (note : for Cinenews, Out and Gocar, we need https tags (SSL)
– Native advertising (Infeed / Outbrain / partnerzone)

Material broadcast planning

– In case of specific delivery by creative, a planning must be sent with the material

 

Contact infos

AdOperations : adweb@rossel.be
Koen Ardies – AdOperations – +32 (0)2 225 52 67
Philippe Vandermensbrugghe – AdOperations – +32 (0)2 225 52 67
Lionel Vanheuverzwijn – AdOperations – +32 (0)2 225 52 67
Patrick Denayer – AdOperations – +32 (0)2 225 52 67
Michael Lemaire – AdOps & Design Manager – +32 (0)2 225 54 74

Website

http://www.rosseladvertising.be

 

General creative informations

Image Creatives

– Image file may be delivered as GIF, JPG or PNG file format
– GIF may be animated or static, with maximum 3 loops within 15 seconds
– You may provide us images High Definition (resolution x2)

HTML5 Creatives

Do not use general html attributes (avoid body, head, …), It could affect our site's layout
   Especially { overflow:hidden; }
ClickTag Integration in a HTML5 file :
– Into the 'head' :

<script type="text/javascript">
var clickTag = "http://www.mysite.com";
</script>

On your global div

<div onclick="window.open(window.clickTag)" style="cursor:pointer"> </div>

Tags

– Tags Third Party are accepted
– If you use DCM, you can provide us 'Internal Redirect' Tags (reducing discrepancies)
 

Video Creatives

All rich-media creatives may contain video
– Video length is maximum 30 seconds
– External video must be hosted on a streaming server/progressive download and/or rich media provider
– Video may not loop
– Play / Pause / Replay Buttons are recommended
– Sound rules must be applied
– clickTAG rules must be applied

STANDARD
img_leader.gif

Leaderboard

Dimensions

728 x 90 px

Weight

max. 100 kb

Device

desktop & tablet
(smartphone : mobile banner 320x100)

Available on :

lesoir, sudinfo, rtl, l'avenir, grenz-echo, figaro, 20min, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

Note: for newsletter, only gif/jpg and no counter pixel

 

img_largeleader.gif

Large Leaderboard

Dimensions

840 x 150 px

Weight

max. 100 kb

Device

desktop
(smartphone : mobile banner 320x100)
(tablet : leaderboard 728x90)

Available on :

lesoir, sudinfo, rtl, l'avenir, grenz-echo, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous
20min

 

IMU (Medium Rectangle)

Dimensions

300 x 250 px (High Resolution : 600x500)

Weight

max. 100 kb

Device

desktop, smartphone & tablet

Available on :

lesoir, sudinfo, rtl, l'avenir, grenz-echo, figaro, 20min, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

Note: for newsletter, only gif/jpg and no counter pixel

 

Skyscraper

Dimensions

160 x 600 px

Weight

max. 100 kb

Device

desktop & tablet
(smartphone : mobile banner 320x100)

Available on :

sudinfo, rtl, l'avenir
lesoir, grenz-echo, figaro, 20min, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 

Mobile Smartphone Banner

Dimensions

320 x 100 px (High Resolution : 640x200)

Weight

max. 100 kb

Device

smartphone

Available on :

lesoir, sudinfo, rtl, l'avenir, grenz-echo, cinenews, out, immovlan, gocar, passionSanté, rendez-vous
figaro, 20min

 

PREMIUM

TV Spot Leaderboard

Dimensions

840 x 250 px

Weight

max. 100 kb

Device

desktop
(smartphone : mobile banner 300 x 250)
(tablet : leaderboard 728x90)

Available on :

lesoir, sudinfo, rtl, l'avenir, grenz-echo, figaro, 20min, cinenews, out, immovlan, passionSanté, rendez-vous
20min, gocar

 

Billboard

Dimensions

970 x 250 px

Weight

max. 100 kb

Device

desktop
(smartphone : mobile banner 300 x 250)
(tablet : leaderboard 728x90)

Available on :

lesoir, sudinfo, rtl, l'avenir, grenz-echo, figaro, 20min, cinenews, out, immovlan, gocar, passionSanté, rendez-vous
20min

 

Halfpage

Dimensions

300 x 600 px

Weight

max. 100 kb

Device

desktop & tablet
(smartphone : mobile banner 300 x 250)

Available on :

lesoir, sudinfo, rtl, l'avenir, grenz-echo, figaro, 20min, cinenews, out, immovlan, gocar, passionSanté, rendez-vous
rendez-vous

 

EXCLUSIVE
img_hpto_V8.gif

Take-over

Creatives

1) Wallpaper : 1600 x 1200 px
    header : max 250px (header + leaderboard's height added)
2) Leaderboard : 728 x 90 px   /   840 x 150 px
3) IMU / Halfpage : 300 x 250 px / 300 x 600 px
4) Site's width : see below / PSD Template

Weight

max. 100 kb / creative

Device

desktop
(smartphone : 2Ads: 320x100 + 300x250)

Submission delay

5 business days, with editor's approval

Available on :

lesoir
1040px
sudinfo
1000px
rtl
1222px
l'avenir
996px
grenz-echo
1230px
figaro
1000px
immovlan
1000px
gocar
980px
passionSanté
1000px
20min, cinenews, out

 

Mobile Smartphone Parallax

Dimensions

300 x 600 px (image gif, png, jpg)

Color

#code (in the preview : orange)

Title

Name of the advertiser (in the preview : KLM)

Available on :

lesoir, l'avenir, cinenews, out
sudinfo, rtl, grenz-echo, figaro, 20min, immovlan, gocar, passionSanté, rendez-vous

 

NATIVE

Infeed

For each article

All elements should work properly on sending
Image : 417 x 236 px
Title : max. 80 characters (spaces included)
Header : max. 100 characters (spaces included)
Links : click tracker

Precise all the combinations you need between various/several content (images, titles and url)

Delivery Delays

8 business days
 

Device

desktop, smartphone

Available on :

lesoir, sudinfo, grenz-echo
rtl, l'avenir, figaro, 20min, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 

Outbrain

Content

All elements should work properly on sending,
and your landing pages have to follow this features
Image : 500 x 500 px for an optimized result, max. 200 kb
Title : max. 70 characters spaces included (minimum 3 titles by url (by language)
(for mobile targeting : max 50 characters)
Links : url (click command) or rss flux, a unique impression tracker by campaign (the campaigns are scheduled by language)
it must drive traffic to a specific article and not to a homepage or section
(if needed with UTM)
and only content marketing will be admitted !
Precise all the combinations you need between various/several content (images, titles and url)

Follow Outbrain’s guidelines

Delivery Delays

8 business days
 

Widget position

The banners will run on all articles pages of Outbrain's network

 

Partner zone

All elements should work properly on sending

Editorial Content :

Minimum 1 article(*) (title + head + body - min. 3.000 signs)
Minimum 1 photo by article (same photo in 417x 236 px format for infeed)
a png-logo (max 300 px width)
(*) links into the content or upon the logo are trackable if needed

Display :

Desktop : Take-over (see Take over description)
leaderboard / large leaderboard
or/and medium rectangle / halfpage
or/and wallpaper
Mobile : mobile banner 320x100 + Mobile Rectangle 300x250 (see description)

Infeed

see Infeed description above

Outbrain

see Outbrain description above
For infeed and outbrain, precise all the combinations you need between various/several content (images, titles and url)

Delivery Delays

8 business days

Available on :

lesoir, sudinfo
rtl, l'avenir, grenz-echo, figaro, 20min, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 

last update : March 2018