Generalities

Delivery delays & contact General creative information  Optional attributes (expandable & overlayer)

Standard formats

Leaderboard Large leaderboard Medium rectangle skyscraper

Premium formats

TV spot leaderboard Billboard Halfpage Large Rectangle

 

Mobile Smartphone banner  Mobile Tablet banner

Exclusive formats

Take over 

 

Mobile Smartphone Parallax Mobile Smartphone splash Mobile Tablet splash

Native

Infeed unit Outbrain Partner Zone 

 

Delivery delays & Contact

DeliveryMaterials must be sent to : adweb@rossel.be

Delivery delays3 business days before start of the campaign for :
– Non Rich Media material (gif/jpg/png)
 – Standard Rich Media material

 5 business days before start of the campaign for :
 – Take-over
 – Advanced rich media material (expandable / overlayer / video)
 – HTML5

 8 business days before start of the campaign for :
 – Rich media provider TAG (nb : for Cinenews and Out, we need https tags (SSL)
 – Native advertising (Infeed / Outbrain / partnerzone)

Material broadcast planning– In case of specific delivery by creative, a planning must be sent with the material

 

Contact infosAdOperations : adweb@rossel.be
Koen Ardies – AdOperations – +32 (0)2 225 52 67
 Philippe Vandermensbrugghe – AdOperations – +32 (0)2 225 52 67
 Lionel Vanheuverzwijn – AdOperations – +32 (0)2 225 52 67
 Gregory Braham – AdOperations – +32 (0)2 225 52 67
 Michael Lemaire – AdOps & Design Manager – +32 (0)2 225 54 74

Websitehttp://www.rosseladvertising.be

General creative informations

Image Creatives– Image file may be delivered as GIF, JPG or PNG file format
– GIF may be animated or static, with maximum 3 loops within 15 seconds
 – You may provide us images High Definition (resolution x2)

HTML5 CreativesDo not use general html attributes (avoid body, head, …), It could affect our site's layout
   Especially { overflow:hidden; }

ClickTag Integration in a HTML5 file :
– Into the 'head' :

<script type="text/javascript">
var clickTag = "http://www.mysite.com";
</script>

On your global div

<div onclick="window.open(window.clickTag)" style="cursor:pointer"> </div>

Video CreativesAll rich-media creatives may contain video
– Video length is maximum 30 seconds
 – External video must be hosted on a streaming server/progressive download and/or rich media provider
 – Video may not loop
 – Play / Pause / Replay Buttons are recommanded
 – Sound rules must be applied
 – clickTAG rules must be applied

Optional attributes

Expandable creatives

– Each banner must have a backup image GIF/JPG/PNG
– Each banner must have a clickTAG for each external link
– Panel will expand on mouse-over action and close on mouse-out action
– A clearly labelled close button must be integrated in the expanded panel

img_exp.gif

Overlayer creatives

– Display time : 15 seconds
– Each banner must have a clickTAG for each external link
– Available formats : 500x400 px ; 640x480 px ; 800x600 px ; 1000x800 px ;
– A clearly labelled close button must be integrated in the overlayer

img_layer.gif
STANDARD

Leaderboard

Dimensions728 x 90 px
 Optional attributes : expandable : 728 x 400 px

Weightmax. 100 kb

Devicedesktop & tablet
 (smartphone : mobile banner 320x100)

Available on :

lesoir * sudinfo figaro grenz- echo rtl 20 minutes passion santé cinenews * out * rendez- vous immo- vlan gocar

Note: for newsletter, only gif/jpg and no counter pixel

img_leader.gif

 

STANDARD

Large Leaderboard

Dimensions840 x 150 px
 Optional attributes : expandable : 840 x 400 px

Weightmax. 100 kb

Devicedesktop
 (smartphone : mobile banner 320x100)
 (tablet : leaderboard 728x90)

Available on :

lesoir * sudinfo figaro grenz- echo rtl 20 minutes passion santé cinenews * out * rendez- vous immo- vlan gocar
 
img_largeleader.gif

 

STANDARD

IMU (Medium Rectangle)

Dimensions300 x 250 px (High Resolution : 600x500)
 Optional attributes : expandable : 500 x 250 px (on the left)

Weightmax. 100 kb

Devicedesktop, smartphone & tablet

Available on :

lesoir * sudinfo figaro grenz- echo rtl 20 minutes passion santé cinenews * out * rendez- vous immo- vlan gocar

Note: for newsletter, only gif/jpg and no counter pixel

STANDARD

Skyscraper

Dimensions160 x 600 px
 Optional attributes : expandable : 400 x 600 px (on the left)

Weightmax. 100 kb

Devicedesktop & tablet
 (smartphone : mobile banner 320x100)

Available on :

lesoir * sudinfo figaro grenz- echo rtl 20 minutes passion santé cinenews * out * rendez- vous immo- vlan gocar
                 
STANDARD

Mobile Smartphone Banner

Dimensions320 x 100 px (High Resolution : 640x200)

Weightmax. 100 kb

Devicesmartphone

Available on :

lesoir * sudinfo figaro grenz- echo rtl 20 minutes passion santé cinenews * out * rendez- vous immo- vlan gocar
   
PREMIUM

TV Spot Leaderboard

Dimensions840 x 250 px
 Optional attributes : expandable : 840 x 400 px

Weightmax. 100 kb

Devicedesktop
 (smartphone : mobile banner 320 x 250)
 (tablet : leaderboard 728x90)

Available on :

lesoir * sudinfo figaro grenz- echo rtl 20 minutes passion santé cinenews * out * rendez- vous immo- vlan gocar
 

 

PREMIUM

Billboard

Dimensions970 x 250 px

Weightmax. 100 kb

Devicedesktop
 (smartphone : mobile banner 320 x 250)
 (tablet : leaderboard 728x90)

Available on :

lesoir * sudinfo figaro grenz- echo rtl 20 minutes passion santé cinenews * out * rendez- vous immo- vlan gocar
  v v

 

PREMIUM

Halfpage

Dimensions300 x 600 px

Weightmax. 100 kb

Devicedesktop & tablet
 (smartphone : mobile banner 320 x 250)

Available on :

lesoir * sudinfo figaro grenz- echo rtl 20 minutes passion santé cinenews * out * rendez- vous immo- vlan gocar
v   v
PREMIUM

Large Rectangle

Dimensions468 x 400 px

Weightmax. 100 kb

Devicedesktop & tablet
 (smartphone : mobile banner 320 x 250)

Available on :

lesoir * sudinfo figaro grenz- echo rtl 20 minutes passion santé cinenews * out * rendez- vous immo- vlan gocar
                 
EXCLUSIVE

Take-over

Creatives

1) Wallpaper : 1600 x 1200 px
     header : max 250px (header + leaderboard's height added)

 2) Leaderboard : 728 x 90 px   /   840 x 150 px

 3) IMU / Halfpage : 300 x 250 px / 300 x 600 px

 4) Large rectangle : 468 x 400 px (depending on the site)

 5) Site's width : see below

Weightmax. 100 kb / creative

Devicedesktop
 (smartphone : mobile splash 320 x 480 px or Parallax)

Submission delay5 business days, with editor's approval

 

Available on :

lesoir * sudinfo figaro grenz- echo rtl 20 minutes passion santé cinenews * out * rendez- vous immo- vlan gocar
1040 px 984 px 1000 px 1230 px 1224 px   1000 px       1100 px 1100 px
     
img_hpto_V8.gif
EXCLUSIVE

Mobile Smartphone Parallax

Dimensions300 x 600 px or 320 x 480 px (image gif, png, jpg)

Color#code (in the preview : orange)

TitleName of the advertiser (in the preview : KLM)

Available on :

lesoir * sudinfo figaro grenz- echo rtl 20 minutes passion santé cinenews * out * rendez- vous immo- vlan gocar
                 
EXCLUSIVE

Mobile Smartphone Splash

Dimensions320 x 480 px (portrait) (High Resolution : 640x960)
 480 x 320 px (landscape) (High Resolution : 960x640)

Weightmax. 80 kb

Devicesmartphone (apps & mobile site)

Available on :

lesoir * sudinfo figaro grenz- echo rtl 20 minutes passion santé cinenews * out * rendez- vous immo- vlan gocar
   
EXCLUSIVE

Tablet Smartphone Splash

Dimensions768 x 1024 px (portrait) (High Resolution : 1536x2048)
 1024 x 768 px (landscape) (High Resolution : 2048x1536)

Weightmax. 125 kb

Devicetablet (apps)

Available on :

lesoir * sudinfo figaro grenz- echo rtl 20 minutes passion santé cinenews * out * rendez- vous immo- vlan gocar
             
NATIVE

Infeed

For each article
Image : 475 x 317 px (note : for RTL : 475 x 267 px)
Title : max. 80 characters (spaces included)
Header : max. 100 characters (spaces included)
Links : click tracker

Delivery Delays
8 business days

Devicedesktop, smartphone

Available on :

lesoir * sudinfo figaro grenz- echo rtl 20 minutes passion santé cinenews * out rendez- vous immo- vlan gocar
               

 
NATIVE

Outbrain

Content

All elements should work properly on sending
Image : 500 x 500 px for an optimized result (min. 109 x 109 px)
Title : max. 70 characters spaces included (minimum. 3 titles / url)
(for mobile targetting : max 50 characters)
Links : url (click command) or rss flux, a unique impression tracker by language
Only content marketing will be admitted !
it must drive traffic to a specific article and not to a homepage or section
(if needed with UTM)

Follow Outbrain’s guidelines

Delivery Delays
8 business days

Widget position
The banners will run on all articles pages of Outbrain's network

Available on : Outbrain's Partners





 
NATIVE

Partner zone

All elements should work properly on sending

Editorial Content :
 Minimum 1 article(*) (title + head + body - min. 3.000 signs)
 Minimum 1 photo (475 x 317 px) by article
 a png-logo (max 300 px width)
 (*) links into the content or upon the logo are trackable if needed

Display :
Desktop : Take-over (see Take over description)
 leaderboard / large leaderboard
  or/and medium rectangle / halfpage
 or/and wallpaper

Mobile : mobile banner 320x100 (see description)

Infeedsee Infeed description above

Outbrainsee Outbrain description above

For infeed and outbrain, precise all the combinations you need between various/several content (images, titles and url)

Delivery Delays
8 business days








 

* = responsive site

last update : June 2017