Technical Specifications

Generalities

Delivery delays & contact  General creative information  Banner / Devices

Standard

Leaderboard  Large leaderboard  Medium rectangle  Skyscraper  Mobile Smartphone banner

Premium

TV spot leaderboard  Billboard  Halfpage

Exclusive

Take over  Full Impact  Full Impact Video  Full Impact Video Mobile

Native

Infeed unit  Click out    Partner Zone 

Social Lift

Video

Outstream / Instream

Delivery delays & Contact

Delivery

Materials must be sent to : adweb@rossel.be

Delivery delays

3 business days before start of the campaign for :
– Non Rich Media material (gif/jpg/png)
– Standard Rich Media material
5 business days before start of the campaign for :
– Take-over
– Full Impact / Full Impact Video / Full Impact Video Mobile
– Advanced rich media material
– HTML5
– Social Lift
8 business days before start of the campaign for :
– Rich media provider TAG (we need https tags (SSL)
– Native advertising (Infeed / Outbrain / partnerzone)

Material broadcast planning

In case of specific delivery by creative, a planning must be sent with the material

Contact infos

AdOperations : adweb@rossel.be+32 (0)2 225 52 67
Koen Ardies – AdOperations
Philippe Vandermensbrugghe – AdOperations
Lionel Vanheuverzwijn – AdOperations
Kevin Fatemi – AdOperations
Native : native@rossel.be

Website

http://www.rosseladvertising.be

All creative informations

Image Creatives

- Image file may be delivered as GIF, JPG or PNG file format
- GIF may be animated or static, with maximum 3 loops within 15 seconds
- You have to provide us High Definition images for mobile (=size x2)

HTML5 Creatives

You may test your banner on https://h5validator.appspot.com/dcm/asset

ClickTag Integration in a HTML5 file :
– Into the 'head' :

<script type="text/javascript">
var clickTag = "http://www.mysite.com";
</script>

- On your global div

<div onclick="window.open(window.clickTag)"
style="cursor:pointer"> </div>

Tags

– Tags Third Party are accepted
– If you use Google Campaign Manager, you can provide us 'Internal Redirect' Tags (to reduce discrepancies)
– Due to the GDPR regulation we can not accept all 3rd party tags.
- If you want to be visible on our non-consent environment you will need to send us images with basic impression & click tracking

Devices

img_devices.gif
Horizontal banner

Smartphone

Mobile Banner

Tablet

Leaderboard

Desktop

Leaderboard
Large Leaderboard
TV Spot Leaderboard
Billboard

Rectangle banner

Smartphone

Mobile Rectangle

Tablet

IMU

Halfpage

Desktop

IMU
Halfpage

Others

Smartphone

Tablet

Desktop

Skyscraper

Note: Some sites do not support all banners' sizes (see below)

STANDARD
img_leader.jpg

Leaderboard

Dimensions

728 x 90 px

Weight

max. 100 kb

Device

desktop & tablet
smartphone : Mobile Banner

Available on :

lesoir, geeko, soirmag, sosoir, sudinfo, cinétélérevue, max, rtl, grenz-echo, metro, cinenews, out, immovlan, gocar, rendez-vous

Note: for newsletter, only gif/jpg and no counter pixel

img_largeleader.jpg

Large Leaderboard

Dimensions

840 x 150 px

Weight

max. 100 kb

Device

desktop
smartphone : Mobile Banner
tablet : Leaderboard

Available on :

lesoir, geeko, soirmag, sosoir, sudinfo, cinétélérevue, max, rtl, grenz-echo, metro, cinenews, out, immovlan, gocar, rendez-vous

IMU (Medium Rectangle)

Dimensions

300 x 250 px + (image High Resolution : 600 x 500 px)

Weight

max. 100 kb

Device

desktop, smartphone & tablet
 

Available on :

lesoir, geeko, soirmag, sosoir, sudinfo, cinétélérevue, max, rtl, grenz-echo, metro, cinenews, out, immovlan, gocar, rendez-vous

Note: for newsletter, only gif/jpg and no counter pixel

Skyscraper

Dimensions

120 x 600 / 160 x 600 px

Weight

max. 100 kb

Device

desktop & tablet

Available on :

gocar, rtl
lesoir, geeko, soirmag, sosoir, sudinfo, cinétélérevue, max, grenz-echo, metro, cinenews, out, immovlan, rendez-vous

Mobile Smartphone Banner

Dimensions

320 x 100 px + High Resolution : 640 x 200 px

Weight

max. 100 kb

Device

smartphone

Available on :

lesoir, geeko, soirmag, sosoir, sudinfo, cinétélérevue, max, rtl, grenz-echo, metro, cinenews, out, immovlan, gocar, rendez-vous
-
PREMIUM

TV Spot Leaderboard

Dimensions

840 x 250 px

Weight

max. 100 kb

Device

desktop
smartphone : Mobile Banner
tablet : Leaderboard

Available on :

lesoir, geeko, soirmag, sosoir, sudinfo, cinétélérevue, max, rtl, grenz-echo, metro, cinenews, out, immovlan, gocar
rendez-vous

Billboard

Dimensions

970 x 250 px

Weight

max. 100 kb

Device

desktop
smartphone : Mobile Banner
tablet : Leaderboard

Available on :

lesoir, geeko, soirmag, sosoir, sudinfo, cinétélérevue, max, rtl, grenz-echo, metro, cinenews, out, immovlan, gocar
rendez-vous

Halfpage

Dimensions

300 x 600 px

Weight

max. 100 kb

Device

desktop & tablet
smartphone : Mobile Rectangle
 

Available on :

lesoir, geeko, soirmag, sosoir, sudinfo, cinétélérevue, max, rtl, grenz-echo, metro, cinenews, out, immovlan, gocar, rendez-vous
rendez-vous
EXCLUSIVE

Full Impact

Dimensions

Front image : template (PNG with transparency)
Background image : template (which is fixed)

Weight

max. 150 kb for each image

Device

desktop
smartphone : Mobile Halfpage

Submission delay

5 business days, with editor's approval

Available on :

lesoir, geeko, soirmag, sosoir, sudinfo, cinétélérevue, max, rtl, grenz-echo, gocar
cinenews, out, immovlan, rendez-vous

Full Impact Video

Dimensions

Rossel RON : 1280 x 500 px

Sosoir / Max : 1050 x 500 px

Device

desktop

Material

All formats can be enhanced with video, interactivity & HTML5, but this is not required. In case of enhanced Rich Media & video, try to limit yourselves to 3 – 4 MB for optimal serving & performance.

Available on :

lesoir, geeko, soirmag, sosoir, sudinfo, cinétélérevue, max, gocar, grenz-echo, metro, rtl
immovlan, rendez-vous

Full Impact (Video) Mobile

Dimensions

300 x 600 px

Device

smartphone (website only)

Material

Normal : with image or tag 3rd party
Video : with tag 3rd party

Available on :

lesoir, geeko, soirmag, sosoir, sudinfo, cinétélérevue, max, grenz-echo, metro, rtl
gocar, immovlan, rendez-vous
img_hpto_V8.gif

Take-over

Creatives

1) Wallpaper : 1600 x 1200 px
Pay attention to take different sizes of computer screens into account when designing the wallpaper
2) Leaderboard : 728 x 90 px   /   840 x 150 px
3) IMU / Halfpage : 300 x 250 px / 300 x 600 px
4) Site's width : see below / PSD Template

Weight

Banner : max. 100 kb
Wallpaper : max. 150 kb

Device

desktop
smartphone : 2Ads : Mobile Banner + Mobile Rectangle
tablet : 2Ads : Leaderboard + IMU/Halfpage

Submission delay

5 business days, with editor's approval

 

Available on : (Site's width)

lesoir
1000px
sudinfo
1000px
rtl
1224px
grenz-echo
1024px
metro
1048px
immovlan
1000px
gocar
980px
cinenews, out, rendez-vous

 

NATIVE

Infeed

Based on the images and the texts of the validated articles
CTA : max. 40 characters (spaces included)

Device

desktop, tablet, smartphone

Available on :

lesoir, geeko, soirmag, sosoir, sudinfo, gocar, CinéTéléRevue
rtl, metro, cinenews, out, immovlan, rendez-vous

Click Out

For each article

Image : 625 x 300 px
Title : max. 80 characters (spaces included)
Header : max. 100 characters (spaces included)
CTA : max. 40 characters (spaces included)

Delivery Delays

8 business days

Device

desktop, tablet, smartphone

Available on :

lesoir, geeko, soirmag, sosoir, sudinfo, grenz-echo, rtl, metro, cinenews, out, immovlan, gocar, rendez-vous
SOCIAL
VIDEO

GENERAL INFORMATIONS

Video Creatives

All rich-media creatives may contain video
– Video length is maximum 30 seconds
– External video must be hosted on a streaming server/progressive download and/or rich media provider without player signature
– Video may not loop (it will stop with a poster image or click to action with no proposal of viewing others videos)
– Play / Pause / Replay Buttons are recommended
– Sound rules must be applied
– clickTAG rules must be applied

DIMENSIONS

1280x720 pixels + 2.000 kbps

FILE TYPE

MP4 ou VAST 3
ratio 16/9
max 30 seconds

weight

Max. 512 Mo

Submission delay

5 business days

Device

desktop, smartphone

OUTSTREAM VIDEO

img_outstream

URL

We need an extra Clicktracker in case you are using a VAST

Available on :

lesoir, sudinfo, gocar, grenz-echo, metro, out
immovlan, kotplanet, rendez-vous, rtl

INSTREAM VIDEO

img_inflow

Duration

Instream 6, 6-15, 15-30

Skippable

Depending on duration (15-30)

Available on :

cinenews, kotplanet, lesoir, metro, sudinfo
gocar, immovlan, out, rendez-vous, rtl
last update : July 2022