Generalities

Delivery delays & contact General creative information Banner / Devices

Standard

Leaderboard Large leaderboard Medium rectangle Skyscraper Mobile Smartphone banner

Premium

TV spot leaderboard Billboard Halfpage

Exclusive

Take over Full Impact Mobile Smartphone Parallax

Native

Infeed unit / Click out  Partner Zone 

Social Lift

Video

Inflow

Delivery delays & Contact

Delivery

Materials must be sent to : adweb@rossel.be

Delivery delays

3 business days before start of the campaign for :
– Non Rich Media material (gif/jpg/png)
– Standard Rich Media material
5 business days before start of the campaign for :
– Take-over
– Advanced rich media material (expandable / overlayer / video)
– HTML5
– Social Lift
8 business days before start of the campaign for :
– Rich media provider TAG (we need https tags (SSL)
– Native advertising (Infeed / Outbrain / partnerzone)

Material broadcast planning

– In case of specific delivery by creative, a planning must be sent with the material

 

Contact infos

AdOperations : adweb@rossel.be
Koen Ardies – AdOperations – +32 (0)2 225 52 67
Philippe Vandermensbrugghe – AdOperations – +32 (0)2 225 52 67
Lionel Vanheuverzwijn – AdOperations – +32 (0)2 225 52 67
Native : native@rossel.be

Website

http://www.rosseladvertising.be

 

General creative informations

Image Creatives

– Image file may be delivered as GIF, JPG or PNG file format
– GIF may be animated or static, with maximum 3 loops within 15 seconds
– You have to provide us High Definition images for mobile (size x2)

HTML5 Creatives

You may test your banner on https://h5validator.appspot.com/dcm/asset

ClickTag Integration in a HTML5 file :
– Into the 'head' :

<script type="text/javascript">
var clickTag = "http://www.mysite.com";
</script>

On your global div

<div onclick="window.open(window.clickTag)" style="cursor:pointer"> </div>

Tags

– Tags Third Party are accepted
– If you use Google Campaign Manager, you can provide us 'Internal Redirect' Tags (to reduce discrepancies)
 

Video Creatives

All rich-media creatives may contain video
– Video length is maximum 30 seconds
– External video must be hosted on a streaming server/progressive download and/or rich media provider without player signature
– Video may not loop (it will stop with a poster image or click to action with no proposal of viewing others videos)
– Play / Pause / Replay Buttons are recommended
– Sound rules must be applied
– clickTAG rules must be applied

Devices

img_devices.gif
Horizontal banner

Smartphone

Mobile Banner (320x100)
+ High definition : 640x200

Tablet

Leaderboard (728x90)

Desktop

Leaderboard (728x90)
Large Leaderboard (840x150)
TV Spot Leaderboard (840x250)
Billboard (970x250)
Rectangle banner

Smartphone

Mobile Rectangle (300x250)
+ High definition : 600x500

Tablet

IMU (300x250)
Halfpage (300x600)

Desktop

IMU (300x250)
Halfpage (300x600)
Others

Smartphone

Tablet

Skyscraper (120x600 / 160x600)

Desktop

Skyscraper (120x600 / 160x600)

Note: Some sites do not support all banners' sizes (see below)

STANDARD
img_leader.gif

Leaderboard

Dimensions

728 x 90 px

Weight

max. 100 kb

Device

desktop & tablet
smartphone : Mobile Banner

Available on :

lesoir, sudinfo, rtl, grenz-echo, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

Note: for newsletter, only gif/jpg and no counter pixel

 

img_largeleader.gif

Large Leaderboard

Dimensions

840 x 150 px

Weight

max. 100 kb

Device

desktop
smartphone : Mobile Banner
tablet : Leaderboard

 

Available on :

lesoir, sudinfo, rtl, grenz-echo, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 

IMU (Medium Rectangle)

Dimensions

300 x 250 px + High Resolution : 600 x 500 px

Weight

max. 100 kb

Device

desktop, smartphone & tablet

Available on :

lesoir, sudinfo, rtl, grenz-echo, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

Note: for newsletter, only gif/jpg and no counter pixel

 

Skyscraper

Dimensions

120 x 600 / 160 x 600 px

Weight

max. 100 kb

Device

desktop & tablet

Available on :

gocar, rtl
lesoir, sudinfo, grenz-echo, figaro, cinenews, out, immovlan, passionSanté, rendez-vous

 

Mobile Smartphone Banner

Dimensions

320 x 100 px + High Resolution : 640 x 200 px

Weight

max. 100 kb

Device

smartphone

Available on :

lesoir, sudinfo, rtl, grenz-echo, cinenews, out, immovlan, gocar, passionSanté, rendez-vous
figaro

 

PREMIUM

TV Spot Leaderboard

Dimensions

840 x 250 px

Weight

max. 100 kb

Device

desktop
smartphone : Mobile Banner
tablet : Leaderboard

 

Available on :

lesoir, sudinfo, rtl, grenz-echo, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 

Billboard

Dimensions

970 x 250 px

Weight

max. 100 kb

Device

desktop
smartphone : Mobile Banner
tablet : Leaderboard

 

Available on :

lesoir, sudinfo, rtl, grenz-echo, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 

Halfpage

Dimensions

300 x 600 px

Weight

max. 100 kb

Device

desktop & tablet
smartphone : Mobile Rectangle

 

Available on :

lesoir, sudinfo, rtl, grenz-echo, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous
rendez-vous

 

EXCLUSIVE
img_hpto_V8.gif

Take-over

Creatives

1) Wallpaper : 1600 x 1200 px
header : max 250px (header + leaderboard's height added)
Pay attention to take different sizes of computer screens into account when designing the wallpaper
2) Leaderboard : 728 x 90 px   /   840 x 150 px
3) IMU / Halfpage : 300 x 250 px / 300 x 600 px
4) Site's width : see below / PSD Template

Weight

Banner : max. 100 kb
Wallpaper : max. 150 kb

Device

desktop
smartphone : 2Ads : Mobile Banner + Mobile Rectangle
tablet : 2Ads : Leaderboard + IMU/Halfpage

Submission delay

5 business days, with editor's approval

 

Available on : (Site's width)

lesoir
1048px
sudinfo
1000px
rtl
1224px
grenz-echo
1024px
figaro
1280px
immovlan
1000px
gocar
980px
passionSanté
1040px
cinenews, out

 

Full Impact

Dimensions

Front image : template (PNG with transparency)
Background image : template (which is fixed)

Weight

max. 150 kb for each image

Device

desktop

Submission delay

5 business days, with editor's approval

 

>Available on :

lesoir, sudinfo, rtl, grenz-echo, gocar
figaro, cinenews, out, immovlan, passionSanté, rendez-vous

 

Mobile Smartphone Parallax

Dimensions

300 x 600 px (image gif, png, jpg)

Color

#code

Title

Name of the advertiser (in the preview : KLM)

Available on :

lesoir, sudinfo, cinenews, out
rtl, grenz-echo, figaro, immovlan, gocar, passionSanté, rendez-vous

 

NATIVE

Infeed

 

Based on the images and the texts of the validated articles
CTA : max. 40 characters (spaces included)

Device

desktop, tablet, smartphone

Available on :

lesoir, sudinfo, grenz-echo
rtl, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

Click Out

For each article

Image : 600 x 300 px
Title : max. 80 characters (spaces included)
Header : max. 100 characters (spaces included)
CTA : max. 40 characters (spaces included)

Delivery Delays

8 business days
 

Device

desktop, tablet, smartphone

Available on :

lesoir, sudinfo, grenz-echo, rtl, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 

Partner zone

All elements should work properly on sending

Editorial Content :

Minimum 1 article(*) (title + head + body - min. 3.000 signs)
Minimum 1 photo by article (same photo in 600 x 300 px format for infeed)
a png-logo (max 300 px width)
(*) links into the content or upon the logo are trackable if needed

Display :

Desktop : Take-over
leaderboard / large leaderboard
medium rectangle / halfpage
wallpaper (optional)
Mobile : mobile banner + Mobile Rectangle 300x250

Infeed

see Infeed description above

Delivery Delays

8 business days
 
 

Available on :

lesoir, sudinfo
rtl, grenz-echo, figaro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 >

SOCIAL
VIDEO

Inflow Landscape

DIMENSIONS

640x360 pixels

FILE TYPE

mp4 - VAST 1/2/3- VPAID 1/2 compliant

weight

3Mo

Device

desktop, smartphone

Available on :

lesoir, sudinfo, grenz-echo, cinenews, out
rtl, figaro, immovlan, gocar, passionSanté, rendez-vous

 

last update : July 2021