Generalities

Delivery delays & contact General creative information Banner / Devices

Standard

Leaderboard Large leaderboard Medium rectangle Skyscraper Mobile Smartphone banner

Premium

TV spot leaderboard Billboard Halfpage

Exclusive

Take over Full Impact Full Impact Video Full Impact Video Mobile

Native

Infeed unit / Click out  Partner Zone 

Social Lift

Video

Inflow

Delivery delays & Contact

Delivery

Materials must be sent to : adweb@rossel.be

Delivery delays

3 business days before start of the campaign for :
– Non Rich Media material (gif/jpg/png)
– Standard Rich Media material
5 business days before start of the campaign for :
– Take-over
– Full Impact / Full Impact Video / Full Impact Video Mobile
– Advanced rich media material
– HTML5
– Social Lift
8 business days before start of the campaign for :
– Rich media provider TAG (we need https tags (SSL)
– Native advertising (Infeed / Outbrain / partnerzone)

Material broadcast planning

– In case of specific delivery by creative, a planning must be sent with the material

 

Contact infos

AdOperations : adweb@rossel.be
Koen Ardies – AdOperations – +32 (0)2 225 52 67
Philippe Vandermensbrugghe – AdOperations – +32 (0)2 225 52 67
Lionel Vanheuverzwijn – AdOperations – +32 (0)2 225 52 67
Native : native@rossel.be

Website

http://www.rosseladvertising.be

 

General creative informations

Image Creatives

– Image file may be delivered as GIF, JPG or PNG file format
– GIF may be animated or static, with maximum 3 loops within 15 seconds
– You have to provide us High Definition images for mobile (size x2)

HTML5 Creatives

You may test your banner on https://h5validator.appspot.com/dcm/asset

ClickTag Integration in a HTML5 file :
– Into the 'head' :

<script type="text/javascript">
var clickTag = "http://www.mysite.com";
</script>

On your global div

<div onclick="window.open(window.clickTag)" style="cursor:pointer"> </div>

Tags

– Tags Third Party are accepted
– If you use Google Campaign Manager, you can provide us 'Internal Redirect' Tags (to reduce discrepancies)

Video Creatives

All rich-media creatives may contain video
– Video length is maximum 30 seconds
– External video must be hosted on a streaming server/progressive download and/or rich media provider without player signature
– Video may not loop (it will stop with a poster image or click to action with no proposal of viewing others videos)
– Play / Pause / Replay Buttons are recommended
– Sound rules must be applied
– clickTAG rules must be applied

Devices

img_devices.gif
Horizontal banner

Smartphone

Mobile Banner (320x100)
+ High definition : 640x200

Tablet

Leaderboard (728x90)

Desktop

Leaderboard (728x90)
Large Leaderboard (840x150)
TV Spot Leaderboard (840x250)
Billboard (970x250)
Rectangle banner

Smartphone

Mobile Rectangle (300x250)
+ High definition : 600x500

Tablet

IMU (300x250)
Halfpage (300x600)

Desktop

IMU (300x250)
Halfpage (300x600)
Others

Smartphone

Tablet

Skyscraper (120x600 / 160x600)

Desktop

Skyscraper (120x600 / 160x600)

Note: Some sites do not support all banners' sizes (see below)

STANDARD
img_leader.gif

Leaderboard

Dimensions

728 x 90 px

Weight

max. 100 kb

Device

desktop & tablet
smartphone : Mobile Banner

Available on :

lesoir, sudinfo, rtl, grenz-echo, metro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

Note: for newsletter, only gif/jpg and no counter pixel

 

img_largeleader.gif

Large Leaderboard

Dimensions

840 x 150 px

Weight

max. 100 kb

Device

desktop
smartphone : Mobile Banner
tablet : Leaderboard

Available on :

lesoir, sudinfo, rtl, grenz-echo, metro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 

IMU (Medium Rectangle)

Dimensions

300 x 250 px + High Resolution : 600 x 500 px

Weight

max. 100 kb

Device

desktop, smartphone & tablet

Available on :

lesoir, sudinfo, rtl, grenz-echo, metro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

Note: for newsletter, only gif/jpg and no counter pixel

 

Skyscraper

Dimensions

120 x 600 / 160 x 600 px

Weight

max. 100 kb

Device

desktop & tablet

Available on :

gocar, rtl
lesoir, sudinfo, grenz-echo, metro, cinenews, out, immovlan, passionSanté, rendez-vous

 

Mobile Smartphone Banner

Dimensions

320 x 100 px + High Resolution : 640 x 200 px

Weight

max. 100 kb

Device

smartphone

Available on :

lesoir, sudinfo, rtl, grenz-echo, metro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 

PREMIUM

TV Spot Leaderboard

Dimensions

840 x 250 px

Weight

max. 100 kb

Device

desktop
smartphone : Mobile Banner
tablet : Leaderboard

Available on :

lesoir, sudinfo, rtl, grenz-echo, metro, cinenews, out, immovlan, gocar, passionSanté
rendez-vous

 

Billboard

Dimensions

970 x 250 px

Weight

max. 100 kb

Device

desktop
smartphone : Mobile Banner
tablet : Leaderboard

Available on :

lesoir, sudinfo, rtl, grenz-echo, metro, cinenews, out, immovlan, gocar, passionSanté
rendez-vous

 

Halfpage

Dimensions

300 x 600 px

Weight

max. 100 kb

Device

desktop & tablet
smartphone : Mobile Rectangle

Available on :

lesoir, sudinfo, rtl, grenz-echo, metro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous
rendez-vous

 

EXCLUSIVE
img_hpto_V8.gif

Take-over

Creatives

1) Wallpaper : 1600 x 1200 px
Pay attention to take different sizes of computer screens into account when designing the wallpaper
2) Leaderboard : 728 x 90 px   /   840 x 150 px
3) IMU / Halfpage : 300 x 250 px / 300 x 600 px
4) Site's width : see below / PSD Template

Weight

Banner : max. 100 kb
Wallpaper : max. 150 kb

Device

desktop
smartphone : 2Ads : Mobile Banner + Mobile Rectangle
tablet : 2Ads : Leaderboard + IMU/Halfpage

Submission delay

5 business days, with editor's approval

 

Available on : (Site's width)

lesoir
1000px
sudinfo
1000px
rtl
1224px
grenz-echo
1024px
metro
1048px
immovlan
1000px
gocar
980px
passionSanté
1040px
cinenews, out, rendez-vous

 

Full Impact

Dimensions

Front image : template (PNG with transparency)
Background image : template (which is fixed)

Weight

max. 150 kb for each image

Device

desktop

Submission delay

5 business days, with editor's approval

Available on :

lesoir, sudinfo, rtl, grenz-echo, gocar
cinenews, out, immovlan, passionSanté, rendez-vous

 

Full Impact Video

Dimensions

Rossel RON : 1280 x 500 px

Sosoir / Max : 1050 x 500 px

Device

desktop

Material

Developped with Adform template
All formats can be enhanced with video, interactivity & HTML5, but this is not required. In case of enhanced Rich Media & video, try to limit yourselves to 3 – 4 MB for optimal serving & performance.

Available on :

lesoir, sudinfo, gocar, grenz-echo, metro, rtl
immovlan, passionSanté, rendez-vous

 

Full Impact Video Mobile

Dimensions

300 x 600 px

Device

smartphone (website only)

Material

Developped with Adform template
All formats can be enhanced with video, interactivity & HTML5, but this is not required. In case of enhanced Rich Media & video, try to limit yourselves to 3 – 4 MB for optimal serving & performance.

Available on :

lesoir, sudinfo, grenz-echo, metro, rtl
gocar, immovlan, passionSanté, rendez-vous

 

NATIVE

Infeed

 

Based on the images and the texts of the validated articles
CTA : max. 40 characters (spaces included)

Device

desktop, tablet, smartphone

Available on :

lesoir, sudinfo, gocar, soirmag, sosoir, lesoir immo, geeko, bip, CinéTéléRevue
rtl, metro, cinenews, out, immovlan, passionSanté, rendez-vous

Click Out

For each article

Image : 625 x 300 px
Title : max. 80 characters (spaces included)
Header : max. 100 characters (spaces included)
CTA : max. 40 characters (spaces included)

Delivery Delays

8 business days
 

Device

desktop, tablet, smartphone

Available on :

lesoir, sudinfo, grenz-echo, rtl, metro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 

Partner zone

All elements should work properly on sending

Editorial Content :

Minimum 1 article(*) (title + head + body - min. 3.000 signs)
Minimum 1 photo by article (same photo in 625 x 300 px format for infeed)
(*) links into the content or upon the logo are trackable if needed

Display :

Desktop : Take-over
leaderboard / large leaderboard
medium rectangle / halfpage
wallpaper (optional)
Mobile : mobile banner + Mobile Rectangle 300x250

Infeed

see Infeed description above

Delivery Delays

8 business days
 

Available on :

lesoir, sudinfo
rtl, grenz-echo, metro, cinenews, out, immovlan, gocar, passionSanté, rendez-vous

 >

SOCIAL
VIDEO

Inflow Landscape

DIMENSIONS

640x360 pixels

FILE TYPE

mp4 - VAST 1/2/3- VPAID 1/2 compliant

weight

3Mo

Device

desktop, smartphone

Available on :

lesoir, sudinfo, grenz-echo, cinenews, out
rtl, metro, immovlan, gocar, passionSanté, rendez-vous

 

last update : December 2021